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|Search Engine Marketing 101: Create PPC Ads That Get Clicked
Author: Derek Gehl
Want a search engine marketing strategy that will get you targeted traffic -- fast?
Then look no further than pay-per-click advertising (PPC). PPC allows you to pay for a top spot in the "sponsored" listings that appear to the right and top of the main search results. But having your PPC ad appear for your top keywords is just half the battle. You don't want people to just see your ad... you want people to click through to your website!
In order to maximize this search engine marketing essential Women's Kyle Murphy Jersey , you need to make every letter of your ad count. Here are three ways to maximize every square inch...
Search Engine PPC Tip #1. Make the most of your headline
You've got just 25 characters (including spaces) to grab attention and pique interest! The best way to do just that is to use it to highlight the biggest benefit of your offer. If you sell an eBook that teaches readers how to train their puppy in 7 days, this is a great benefit that you could highlight. So your headline could become: "Train a Puppy in 7 Days" or "Easy Puppy Training."
Search Engine PPC Tip #2. Target your ad copy to a specific problem
You've got 70 characters including spaces to persuade people to click through to your website. But you don't want to waste money getting people to click on your ads if they have to interest in buying once they arrive!
So make sure you target the right people by building each ad around a specific problem that people are trying to solve. That means creating different ads for Puppy training than for dog obedience, example.
And the more specific your ads are, the better your Google Quality Score will be... which means you'll pay less for each click!
(Remember: Search engine marketing is not just about getting traffic Women's Jahri Evans Jersey , it's about lasering in on the exact people who are looking for what you offer.)
Search Engine PPC Tip #3. Pepper your ad with your keyword
If you want to get the best possible results from your ad, it's paramount you include the keyword your ad is built around -- ideally in your headline, description, and URL.
The Internet Marketing Center found that PPC ads with keywords in both the title and description receive 50% more clicks than ads that don't. Plus Women's Davon House Jersey , the search engines automatically bold the keywords in your ad, so your ad will attract more attention.
Done correctly, PPC is one of the most effective search engine marketing strategies for getting qualified traffic quickly. Follow these tips, and you'll make the most of its conversion-boosting power.
Article Source: Link
About the Author:
Derek Gehl Women's Martellus Bennett Jersey , CEO of The Internet Marketing Center, helps online entrepreneurs create incomes of $100,000 to $2.5 MILLION or more per year online. Now you can get the proven search engine marketing strategies Derek uses to quickly, easily Women's Ty Montgomery Jersey , and automatically get traffic and make money online in IMC's Search Marketing Labs.
By Ronald Njoroge
NAIROBI, Sept. 11 (Xinhua) -- Chinese television broadcast company, StarTimes plans to nurture sports talents in Africa in order to build future champions.
StarTimes vice president Mark Lisboa said in a media briefing in Nairobi that the sport sector in the continent is not yet fully developed.
"We therefore want to nurture sports talent in Africa so that sportsmen and women can play an integral part in socio-economic development," Lisboa said during the launch of the program for German football legend Lothar Matthaus' tour of Kenya.
Matthaus Women's Quinten Rollins Jersey , who is Germany's most-capped player, will be in Nairobi on Sept. 19 and 20. The tour has been organized by StarTimes and German Bundesliga.
Lisboa said that his organization will target on sports development in all fields. "We will not be limited to popular sports like football but all fields where we see opportunities like athletics, hockey, taekwondo and boxing Women's Damarious Randall Jersey ," he added.
Lisboa said that they hope to focus on those kids under 16 because they are eager to take instructions from experienced players.
"So that by the time they are 20 years old, they can compete globally," he said. "We believe if we start out developing young players right now, the dream of Kenya participating in football World Cup will be achieved."
StarTimes launched a rich football broadcast schedule to Kenyan subscribers last month. The comprehensive live football offering is composed of major international tournaments and top-tier European football leagues including the Bundesliga 201718 season during which 324 matches will be broadcast.
Chinese naval hospital ship Peace Ark arrives in Malaga Women's Kenny Clark Jersey , Spain
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40th International Sanicole Airshow held in Belgium
China, Pakistan air forces hold joint training exercises
Pic story: Chinese grape and wine expert
Farmers busy with farm work around Bailu across China
Rural children take free lunch in SW China's Guizhou
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